Tourism will win either way following EU referendum, says park owner

Britain's pulling power as a holiday destination will remain unchanged no matter which way the EU referendum vote goes, a major Lakeland holiday park operator has predicted.

Henry Wild, who owns Skelwith Fold in Ambleside, believes that both sides of the debate have "woefully underestimated" the UK's enduring appeal to overseas visitors.

He says that although European visitors to Skelwith Fold range from young families to older couples, their reasons for coming are precisely the same.

"Britain has always been seen as a very different sort of country from most other EU states, both culturally and in the amazing diversity of our landscapes," he explained.

"It's this which underpins our enormous appeal to continental visitors.

"We've mountains, moors and a stunning coastline – and a host of other distinctions from pubs and historic sites to great cities and an incredible artistic and sporting heritage.

"I've heard so-called experts from both the in and out campaigns claiming that tourism will benefit from their preferred result – and will suffer if the vote goes the other way.

"The truth, I think, is that Britain's uniqueness and charm tower way above any decision to stay in or quit the EU," said Henry.

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