New VW logo revealed

Volkswagen has created a new logo, which looks remarkably like its previous logo. The manufacturer said the logo was the result of “one of the largest rebranding campaigns in the world” and that it has created “a refreshed and digitally friendly reimagination of its signature logo.”

The new logo, which VW goes on to say is a “minimalist take on the classic logo”, has just been rolled out to the US market.

The project was led by VW’s Chief Designer, Klaus Bischoff, who said the new branding was “versatile and digital first” and has reduced the logo to its essential elements, which now present as flat and two dimensional.

“My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand,” said Bischoff. “Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digi-tally on devices and applications.”

The new Volkswagen logo was reimagined to function on small scales like a smart watch or phone as well as those that dress the company’s factories and plants.

“We have created a new holistic global brand experience on all channels and across all touch points,” said Jochen Sengpiehl, Chief Marketing Officer of Volkswagen. “As a general principle, our aim will not be to show a perfect advertising world; we want to become more human and livelier, to adopt the customer’s perspective to a greater extent and to tell au-thentic stories.”

The logo’s blue and white colours have also been refreshed with a new deep blue tone, allowing for additional colour variants.

There now follows an international rollout of the new logo, which will include the transition of over 70,000 logos globally. By mid-2020, VW plans to complete the rollout of the rebrand across the 10,000 dealers in 171 markets spanning 154 countries. It has made its US vehicle debut on the 2020 Atlas Cross Sport.