Adria has taken its 50th anniversary as an opportunity to showcase its 2016 product season, almost four months ahead of the usual caravans for sale presentations.

The launch of the manufacturer’s new ranges included a special anniversary limited edition run of Adria’s best selling models and layouts, a new range and a refresh of old favourites. Read more about Adria’s new caravans for sale.

This step ahead of the game has come following a growth of 11% in sales over the past 12 months compared with the previous year’s number of registered tourers.

Managing director of Adria Mobil, Sonja Gole said: "Adria is stronger than ever before; it draws its strength from the 50 years of experience and the excellent position it has in the global market."

“This 50th anniversary shows that we have definitely reached our strategic goal, which is a good stepping-stone for future endeavours. In fact, Adria is aiming for the very top of the European caravanning market.”



The future looks positive for the Slovenian brand, too, with plans in place to continue the sales trend and gain even more momentum.

Sonja continues: “This [growth] is a task which is already being carried out with a clear vision, a goal-oriented strategy and tried-and-tested methods of teamwork that are based on knowledge, development and innovation, be it in the area of technology, design, sales or marketing.

“It is a winning formula, which has already helped us several times to overcome setbacks in the past and lead us to the top of the caravanning industry despite very stiff international competition.”

Also read:  Caravans for sale          Pick your best caravan deal          Caravan reviews

Go to the Caravan magazine homepage