Walking campaign aims to get Britain fitter
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A new campaign aimed at getting more people to take part in outdoor activities could help add four years to the lives of UK residents. Britain on Foot (BoF) is targeting one million people who are currently inactive, in the hope it will lead to healthy, happier, longer lives.
BoF is being led by a powerful coalition of trade and consumer organisations, such as the Outdoor Industries Association, British Mountaineering Council and Ramblers GB, along with outdoor companies, influential individuals and public bodies, including Visit England and Change4Life.
The Government is also getting behind the campaign, and ministers from the Department of Health and Department of Culture Media & Sport (incorporating responsibility for tourism) have voiced their support.
A recent study by the Harvard School of Public Health demonstrated that doing just 150 minutes of light exercise a week, can extend the average life span by over four years, with significant increases in life expectancy also recorded in those currently suffering from serious illnesses, such as cancer.
Andrew Denton, chief executive of the Outdoor Industries Association, which developed the Britain on Foot campaign, said: "Britain on Foot has huge potential and can make a real difference to the lives of people in the UK.
"Walking, along with many other outdoor activities, is such a simple route to a better lifestyle and it’s so easy to get started. This campaign will make it even easier, offering inspiration, ideas and practical support that will help get one million more people enjoying the outdoors and leading healthier, happier lives in the process."
Benedict Southworth, Ramblers chief executive said: “We want people all over Britain to join the walking revolution and take their first steps towards a healthier and happier lifestyle. We’ve seen so many different people benefit from regular walking and we know it can make a positive impact on people’s lives.
“Find a short walk with your local Walking for Health scheme or Ramblers group during Get Walking Week and join us as we get Britain moving.”
For more information about Britain on Foot visit the campaign website or Facebook page, or follow @BritainonFoot on Twitter.
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