Supermodel Jodie Kidd to promote camping
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Former supermodel Jodie Kidd is to front a new online TV series promoting camping and outdoor life.The ex-catwalk star has been named as an official ambassador by retailers Cotswold Outdoor and will host their new online mini-series Fresh Air TV.
Jodie, who shot to modelling fame as a teenager, will present three programmes - the first on walking, the second on camping, filmed in the New Forest, and the third on UK activity breaks.
The aim of the show is to encourage viewers to enjoy and explore the British countryside.
Jodie has developed a TV presenting career since quitting modelling and starred on series six of Strictly Come Dancing.
She said: "I've always been involved in some form of outdoor sport and was really keen to work with Cotswold Outdoor on their Fresh Air TV campaign.
"The series shows that everyone can really enjoy the vast range of outdoor activities whether that be a leisurely walk, cycling or sleeping under canvas, Fresh Air TV will provide you with all the inspiration to get out there."
Cotwold Outdoor marketing director Alison Upton added: "We're thrilled to have Jodie as an ambassador for our new Fresh Air TV campaign. Costswold Outdoor are passionate about inspiring everyone to get outdoors and explore more of what this country has to offer and Jodie certainly echoes this passion."
The first episode of Fresh Air TV will be available to watch by visiting the Costswold Outdoors website
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